Are you measuring what actually matters in your campaigns?.

Join Golley Slater’s Associate Director Daniel Griffiths for a practical session exploring why campaign reporting so often falls short, and how to fix it.

In an environment where campaigns are expected to demonstrate clear value, many effectiveness evaluations still default to outputs, rather than meaningful measures of success.

This session will challenge that approach, showing the common pitfalls, and how better objective setting and measurement planning can lead to more effective, and more accountable campaigns.