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Rumblings of the dreaded ‘R’ word have been in discussion since the start of 2021. With the global pandemic, Brexit and Ukraine War, the British nation have taken many hits and setbacks in the past two years. Shoppers and consumers alike are needing more support than ever as their purse strings become tighter...

In our latest report, ‘Navigating a financial crisis’, we look at how the rise in cost of living is impacting shoppers and how brands can add value.

 

What’s included:

  • Market and industry background

  • How shopper behaviour has shifted

  • A look into what shoppers are saying in real-time

  • Marketing approaches to drive value perceptions

  • Our recommendations for navigating this tricky (but temporary) recessionary period

Download the Report

Who we are:

Golley Slater is an award-winning marketing communications agency located across the UK, delivering work globally. As experts in Shopper Marketing for 20+ years, we’ve worked with some of the world’s leading consumer brands – one of which even wrote the ‘Recession Playbook’.

Relative Insight:

This report is created in collaboration with Relative Insight, a text analytics company. Relative Insight leverages comparison to analyse qualitative data at scale, helping you to understand how an audience, brand or organisation talk.

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