For consumer brands looking to tap into the gaming community, our resource explores the psyche of gamers, putting them at the forefront of your gamification strategy using the expertise of passionate marketers. 
 
‘What Gamers Want’ is here to help brands get it right and effectively integrate into this unique group of consumers lead by insight gathered from gamer-approved platforms.

Upcoming Topics:

• Gamer fandom & franchise
• The gamer economy & micro-transactions
• Gamer self expression
• Gamer environment
• Gamers attitudes to brand partnerships
• Gamer typologies