.png?width=300&height=94&name=Artboard-1-copy-4%20(1).png "Golley Slater")
GROWTH DRIVEN
MARKETING STRATEGY
BUILT AROUND YOUR GOALS
STRATEGY | LEAD GENERATION | ACQUISITION | NURTURE | ROI
An award-winning marketing communications agency.
For over 60 years, Golley Slater have specialised in connecting businesses with their target audiences.
With over 180 marketing experts, we deliver effective B2B lead generation and customer engagement strategies - driving measurable, sustainable growth for your business.
WE CAN HELP YOU
REACH YOUR AUDIENCE
ACROSS MULTIPLE CHANNELS
BUILD AWARENESS | DRIVE ACTION | CONVERT LEADS
We can deploy a wide array of channels, specifically chosen to help you engage with your target audience, promote awareness of your brand and drive lead generation.
With specialists across marketing, brand awareness, digital, sales and engagement, Golley Slater's powerful marketing assets help you target specific B2B audience segments and sectors.
Strategy & Insight
Lead Generation
Responsive Marketing
Outbound Sales
Advertising
PR
Media Planning & Buying
Social
CRM / HubSpot
Marketing Automation
GOT A
BUSINESS CHALLENGE?
WE'LL BUILD A STRATEGY AROUND IT.
ACHIEVE YOUR GOALS | TAKE ADVANTAGE OF YOUR OPPORTUNITIES
OUR SERVICES
Marketing Strategy
A successful B2B marketing strategy requires a deep understanding of your audience, a commitment to delivering value through content and thought leadership, and a strategic approach to lead generation and nurturing.
We can help you with:
- Growth strategy
- Brand Strategy
- Retention and reactivation
RELATED GOALS:
(click a link below to find out more)
Target a Specific Audience
Acquire More Leads / Customers
Retain More Customers
Win Back Lapsed Customers
Increase Revenue
Align Sales and Marketing
Lead and Sales Pipeline Management
Messaging & Proposition
Crafting compelling messaging and a unique value proposition is an art that requires a deep understanding of your audience's needs, a clear articulation of your solution's benefits, and a focus on differentiation.
We aim to:
- Address specific pain-points
- Highlight what sets you apart from your competition providing quantifiable benefits your audience can relate to
RELATED GOALS:
(click a link below to find out more)
Target a Specific Audience
Acquire More Leads / Customers
Retain More Customers
Win Back Lapsed Customers
Increase Revenue
Multi Channel Marketing Campaigns
Integrated marketing campaigns offer a powerful way to engage your audience across multiple channels while delivering a consistent and compelling message.
We create these by:
- Mapping end-to-end customer journeys across multiple channels and touchpoints
- Creating personalised comms, segmentation, and messaging
- Media and channel selection aligned to your audience
- Even the provision of Local Marketing teams should you need to outsource
RELATED GOALS:
(click a link below to find out more)
Target a Specific Audience
Acquire More Leads / Customers
Retain More Customers
Win Back Lapsed Customers
Increase Revenue
Align Sales and Marketing
Creative & Content
Infusing creativity into your content strategy is the secret to capturing your audience's imagination. By understanding your audience, embracing storytelling, experimenting with formats, and consistently delivering valuable insights, you can create content that not only informs but also inspires, entertains, and builds brand loyalty.
- Brand classentity
- Creative Concepts
- Art Direction
- Design
- Artwork
- Campaign creative
- Social and vclasseo content
- Sales Enablement collateral
RELATED GOALS:
(click a link below to find out more)
Target a Specific Audience
Acquire More Leads / Customers
Retain More Customers
Win Back Lapsed Customers
Direct Mail
Direct mail offers a tangible and personal way to connect with your audience in a digital world. By leveraging personalization, impactful creative, clear objectives, and strategic integration, you can create direct mail campaigns that stand out, resonate, and drive action.
- Partially Addressed Mail
- Doordrop
- Direct Mail
- Letters
- Postcards
- Brochures
- Print management
RELATED GOALS:
(click a link below to find out more)
Target a Specific Audience
Acquire More Leads / Customers
Retain More Customers
Win Back Lapsed Customers
Increase Revenue
Align Sales and Marketing
Lead and Sales Pipeline Management
Understand Marketing ROI
Sales & Marketing Automation
Utilising marketing automation tools are a great way to streamline processes and ensure consistent messaging. They allow you to continuously test to classentify what resonates best with your audience but also allow a greater visibility of data and results.
- CRM driven marketing campaigns
- Efficient, clever automation (tasks, workflows, lead scoring with HubSpot) but also optimizing and enhancing your existing systems if HubSpot is not your thing.
- Scalable sales & marketing platform that grows with you!
RELATED GOALS:
(click a link below to find out more)
Target a Specific Audience
Acquire More Leads / Customers
Retain More Customers
Win Back Lapsed Customers
Increase Revenue
Align Sales and Marketing
Lead and Sales Pipeline Management
Understand Marketing ROI
Data Enhancement & Segmentation
Data enhancement and segmentation are the keys to unlocking the full potential of your marketing efforts enriching your existing data with additional information to gain deeper insights into your audience and dividing your audience into distinct groups based on shared characteristics.
We can:
- classentify gaps in your data
- Leverage external data sources
- Enrich your data
- Demographic and firmographic segmentation
RELATED GOALS:
(click a link below to find out more)
Target a Specific Audience
Acquire More Leads / Customers
Retain More Customers
Win Back Lapsed Customers
Increase Revenue
Align Sales and Marketing
Lead and Sales Pipeline Management
Understand Marketing ROI
Campaign Performance Analysis
Campaign performance analysis is the compass that guclasses your marketing journey. By defining objectives, collecting comprehensive data, measuring KPIs, and continuously iterating based on insights, you create a cycle of learning and improvement allowing you to refine strategies for future success.
- Full pipeline reporting
- Behavioural analysis
- Granular sales pipeline
- Lead trend analysis
- Granular Insight & analytics
RELATED GOALS:
(click a link below to find out more)
Target a Specific Audience
Acquire More Leads / Customers
Retain More Customers
Win Back Lapsed Customers
Increase Revenue
Align Sales and Marketing
Lead and Sales Pipeline Management
Understand Marketing ROI
YOUR GOALS
Target a Specific Audience
It's not about reaching the most people—it's about reaching the right people. Get to understand your audience, create detailed buyer personas, segment effectively, and deliver personalized content through the right channels.
RELATED SERVICES:
(click a link below to find out more)
B2B Marketing Strategy
B2B Messaging and Proposition
Integrated Marketing Campaigns
Marketing Content and Creative
Direct Mail
Sales and Marketing Automation
Data Enhancement and Segmentation
Acquire More Leads / Customers
Lead generation is a strategic journey that requires a deep understanding of your audience, a commitment to delivering value, and a willingness to adapt based on insights. From strangers to bedfellows, we can build your sales funnel with potential customers more likely to convert.
- Email marketing
- Referral programmes
- SEO strategies
- PPC advertising
- Leverage social media
RELATED SERVICES:
(click a link below to find out more)
B2B Marketing Strategy
B2B Messaging and Proposition
Integrated Marketing Campaigns
Marketing Content and Creative
Direct Mail
Sales and Marketing Automation
Data Enhancement and Segmentation
Retain More Customers
In the pursuit of sustained growth and profitability, retaining existing customers is a cornerstone of a successful business strategy:
- Nurture programmes to retarget and re-engage
- Onboarding and welcome processes
- MGM & loyalty
RELATED SERVICES:
(click a link below to find out more)
B2B Marketing Strategy
B2B Messaging and Proposition
Integrated Marketing Campaigns
Marketing Content and Creative
Direct Mail
Sales and Marketing Automation
Data Enhancement and Segmentation
Win Back Lapsed Customers
Putting thought into why you lost some customers and how you prevent that from happening in the future sometimes pays dividends to your business. Think about it…if you are able to decrease attrition by even 1% that makes a big difference to your bottom line! We can help you develop:
- Win back strategies
- Messaging and customer journey planning
- Improved welcome and onboarding
- Re-engagement campaigns
RELATED SERVICES:
(click a link below to find out more)
B2B Marketing Strategy
B2B Messaging and Proposition
Integrated Marketing Campaigns
Marketing Content and Creative
Direct Mail
Sales and Marketing Automation
Data Enhancement and Segmentation
Campaign Performance Analysis
Increase Revenue
We all want this, don’t we? Truth is, it’s not a one-size fits all approach. It’s multifaceted and an ongoing commitment. We focus on operational efficiencies or helping to expand your market, or even hold on to your existing customers for longer:
- Digital marketing
- Content marketing
- Social media
- SEO/PPC
- Sales and marketing alignment
- Expand market reach
RELATED SERVICES:
(click a link below to find out more)
B2B Marketing Strategy
B2B Messaging and Proposition
Integrated Marketing Campaigns
Marketing Content and Creative
Direct Mail
Sales and Marketing Automation
Data Enhancement and Segmentation
Campaign Performance Analysis
Lead & Sales Pipeline Management
By defining clear stages, leveraging technology, and nurturing leads throughout their journey, you can efficiently guide potential customers through your pipeline and drive revenue growth. Plus, make more informed data driven decisions:
- Marketing automation
- Workflows
- Lead scoring
- Data visualisation and analytics
RELATED SERVICES:
(click a link below to find out more)
B2B Marketing Strategy
Integrated Marketing Campaigns
Sales and Marketing Automation
Align Sales & Marketing
With our Growth workshop we can help align your sales and marketing teams with one vision and a shared purpose. Designed to really get into the detail of your business, your marketing and current systems and processes we can tailor our day (and relationship beyond) to help foster a better and more cohesive team.
RELATED SERVICES:
(click a link below to find out more)
Sales and Marketing Automation
Understand Marketing ROI
Understand Marketing ROI
Marketing ROI is a critical metric that guides your marketing decisions and ensures that your efforts are contributing positively to your business. We can work with you to make sure you’re making the most of your marketing budget:
- Objectives, Goals and KPI setting
- Data visualisation and analytics
- Customer segmentation
- A/B Testing
RELATED SERVICES:
(click a link below to find out more)
GET IN TOUCH
SETTING YOU ON THE ROAD TO
SALES AND MARKETING SUCCESS,
SO YOU CAN…
Take a look at the questions below and see how many you can answer.
If you don’t know the answer to three or more, get in touch – we’ll point you in the right direction.
Your Audience
Do your marketing and sales teams have a clear view on who your ideal prospects are and why?
Do you have a clear message and proposition for each of your key audiences, demonstrating why they should choose you? Or treat everyone the same?
Have you mapped out sales & marketing journeys for each of your key audiences?
Your Strategy
Do you have a plan for winning back lapsed customers?
Do you segment, categorise or prioritise prospects & customers to create targeted audience lists?
Lead Generation
Do you use marketing to cross sell and up sell to your existing customers?
Is your website easily found in search engines when people search for related products and services?
Are you using marketing channels (email, ppc, social media etc) to generate a sustainable source of new business leads?
Sales & Marketing Automation
Do you automate any of your marketing activity (e.g. triggered email campaigns)
Do you use automation to support sales activity (e.g. automatic lead scoring, automatically creating target lists, lead qualification, notifications, workflows)?
Sales & Marketing Integration
Do your sales & marketing teams work separately from each other, with little collaboration?
Do your sales & marketing teams use a single / central system (e.g. a CRM / database) to easily see, augment, and enhance the same prospect & customer data?
Lead & Sales Pipeline Management / Managing New Leads
Can you easily report on how many leads and opportunities your sales & marketing activity has generated and what ‘stage’ each of these has reached?
Can you easily see a summary of your sales pipeline, including all live/won/lost opportunities, conversion rates & revenue (by source).
Reporting, MI & ROI
Do you track and report on where leads come from e.g. the source or campaign that generated them?
Do you know how much it costs to generate each new lead, and each new customer via sales & marketing channels?
Do you know the Return on Investment for your marketing spend? If so, by channel and by campaign?
LEAD GEN & PIPELINE GROWTH
SUCCESS STORIES
We’ve got a great track record in helping businesses get the results they want – working with clients who have had challenges around lead gen, growth and insight.
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Clients we have delivered results for
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FEATURED CASE STUDY
Briggs Equipment - FROM a £8.8M PIPELINE TO £47.8m
Lead Generation Campaign
The Challenge
Briggs Equipment is an industrial equipment supplier. It’s the national dealer for Hyster and Yale forklifts and is one of JCB, Hako and JLG’s largest dealers in the UK.
Briggs tasked us with developing a lead generation marketing strategy to reach their ideal target audience - businesses with fleet sizes of 25 machines or more, in order to help build a bigger pipeline for their 'key accounts' sales team.
The Solution
We proposed a targeted campaign with messaging that focussed on offering an unbiased fleet assessment, followed by recommendations to improve efficiency and deliver cost savings.
We focussed on reaching top-tier prospects, targeting them with high-impact direct mail, and developed a theme built around delivering better insight. The ‘giving you a better view of your fleet’ mail pack included a remote controlled drone, but without the controller. Briggs would deliver the remote control if the prospect agreed to a face to face meeting. This was followed up with a series of calls by one of our lead generation marketing specialists, to nurture and build the relationship.
The Results
The campaign contributed to a total pipeline of over £47m for the key accounts team from 2019 Golley Slater leads, compared to £8.8m from 2018 leads.
“We have been able to manage our brand message whilst understanding how to cut our prospect universe into market sectors. This combined with an internal restructure has resulted in sales growth of over 25% in 3 years. The numbers really do talk for themselves; our industry can have a long gestation period from lead to order, and as an example we closed a lead last year which was generated in 2016 and was worth over £1.74m in revenue.”
Leigh Edgley, Sales & Marketing Director
Get in touch with one of our team today to see what we can do for your business.
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