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TAKE THE NEXT STEP WITH
OUR GROWTH WORKSHOP
Designed to take a step back from the day-to-day running of sales and marketing and focus on key business insights that really set you apart. We’ll help you identify areas to focus on and really get under the skin of your proposition, audiences, marketing and marketing technology.
This workshop won’t just help you plan how to reach your long-term goals and develop your strategy for the years ahead – it’ll help you pin down quick wins you can action immediately.
ON THE DAY:
Based on some initial questions, the growth workshop will be completely bespoke to you and your business. We’ll work together to assess your current marketing activities, strengths and weaknesses, and any areas where you may need assistance.
This workshop is all about navigating your specific marketing challenges. Utilising skills from a team of over 180 specialists, we’ll create a marketing plan that’s completely custom to you. Leaving you and your marketing team with tailored recommendations that address your needs and objectives.
Whatever your marketing challenge,
We get you where you need to be.
1
Define your business challenge
We’ll discuss your stakeholder objectives, business objectives and financial targets, as well as your business opportunities and challenges, including:
- What specific problem are we here to solve?
- What would success look like?
- What are the current opportunities and roadblocks?
2
Understand your proposition, USPs and audience
We’ll focus on your proposition and positioning – what sets you apart? And how will we talk to your prospects? We’ll look to:
- Consider which products, services and customer segments will be key to your future growth
- Summarise your products and product USP
- Discuss your typical audiences and determine your end-to-end customer journeys
3
Take a deep dive into your marketing activity and systems
We want to understand what is currently working for you – your current marketing plan (if you have one) and the channels you use including an understanding of your systems, processes and tracking, including:
- Your current setup / embed channels & channel activity
- Your acquisition and retention plans
- Your process for lead capture and qualification
4
Understand your sales, data and insight processes
We’ll document your CRM, nurture and sales journeys, discuss your data and look at your current performance and ROIs. This includes:
- Documenting your end-to-end process so we can drive the brief for subsequent
- Looking at your data to help us create targeted lists and audience segments
- Defining reporting requirements by internal audience
AFTER THE WORKSHOP...
This is where it all comes together. Using the information from the workshop, we’ll put together a fully costed strategic document that helps shape the direction of your proposition and identifies the right channel mix and messaging for your brief and your audience with a view to implementing.
From this, we agree the priorities and more accurate budgets required to deliver on the plan.
We build your business’ B2B roadmap to navigate you through the quick wins, onto the areas that will drive your business’ growth and show what you can do to make measurable, sustainable steps to success.
WE CAN HELP YOU...
We set you on the road to sales and marketing success
OUR
SERVICES
OUR
APPROACH
YOUR
GOALS
YOUR
OPPORTUNITIES
Get in touch with one of our team today to see what we can do for your business.