The Content Creator | B2B Marketing Experts

1. You haven’t got a clear content strategy and calendar

Use the Content Creator to:

Define exactly what it is your content needs to achieve.
Plan content around what interests your audience, and what you want them to do.
Explore and nail down the types of content that would work best for you and your audience.

2. You create content, but you don’t think it’s working

Use the Content Creator to:

Ensure that your brand’s proposition and key areas of distinction come across in your content.
Make sure you’re talking to the needs, pains and motivations of your target audience, so that it’s really resonating with them.
Use key findings from your audience research to define the channels your audience are using to engage with you.

3. You have a content strategy, but it doesn’t adapt to different stages of the buyer journey (from awareness to decision-making)

Use the Content Creator to:

Make sure that each stage and key touchpoint of your audience journey is supported by relevant content.
Test and learn, mix things up and find that audience sweet spot. Do they prefer Instagram reels to LinkedIn posts, or podcasts to videos? Whatever the answer, we’ll create content that fits this bill.