THE ROI DE-MYSTIFIER
Understand what’s working, with smart analytics that decode your nutritional metrics.
No more guesswork, just a clear view of your most effective strategies and where to focus your budget.
We distil your KPIs and metrics into measurable groups, and implement tracking and reporting tools that show you what’s driving ROI. All to help you make confident, data-informed decisions.
What’s your problem and how does the ROI De-mystifier solve it?
1. You don’t track key sales and marketing KPIs, and you don’t know where your leads/opportunities are coming from
Use the ROI De-mystifier to:
- Define Sales & Marketing KPIs derived from your business objectives.
- Put tracking in place to identity your leads and opportunities from Sales & Marketing.
- Measure response rates, cost-per-lead, conversion rates and pipeline value (i.e. the metrics that are specific to your business’ success).
2. You don’t use dashboard or report tools to visualise the business’ KPI performance
Use the ROI De-mystifier to:
- Build insightful, structured reports and assess channel performance.
- Get the specific information you need to make your strategic business decisions.
3. You track your key sales and marketing KPIs, but don’t use these to inform future sales, marketing or business decisions
Use the ROI De-mystifier to:
- Change mindsets within your business, by embedding a continual improvement loop methodology.
- Use your new dashboards to continually optimise the impact of your Sales & Marketing efforts. You’ll be able to dial down what didn’t work and dial up what did, plus you’ll get concrete evidence to inform your future decision-making.
GOOD FOR
Businesses who aren’t sure what impact Sales & Marketing are having on their revenue growth or bottom line. Anyone who isn’t using reporting tools or dashboards to visualise their KPIs. Businesses who aren’t using insights to optimise their activity.
See the Revenue Increaser in action
Feed your B2B ambitions with Golley Slater
For targeted business growth solutions inspired by your goals and backed by insight.