THE CUSTOMER RETAINER
Fuel your business growth and keep your existing customers on board
No more goodbyes – our tailored nurture programmes will stop your customers jumping ship. By delivering relevant content and personalised experiences, we’ll help you rebuild connections, boost awareness and strengthen that crucial brand affinity.
And through strategic campaigns and loyalty building initiatives, you can cultivate long-term customer loyalty. Win win.
What’s your problem and how does the Customer Retainer solve it?
1. You don’t have a plan to retain your customers
Use the Customer Retainer to:
- First segment your database based on audience profile (e.g. purchase history) to find out who will give you the highest long-term value.
- Use an ABM approach to really get to know your customer and what they care about. What do they need at a strategic level? What solutions can we craft that demonstrate that you can meet these needs?
- Deliver relevant content that resonates with each segment’s needs, striking the balance between the products/services you sell, and the challenges you’re solving – because you can’t have one without the other.
2. You have a plan to retain your existing customers, but haven’t looked at cross-selling or upselling
Use the Customer Retainer to:
- Review purchase history, recency and frequency to identify opportunities for cross-sell and up-sell with existing customers, and deliver relevant content that resonates with each segment’s needs.
- Ensure your sales and marketing teams efforts are unified around a common retention strategy. That way everyone internally knows everything your business offers, and feels confident conveying this to customers.
- Translate this awareness to your marketing efforts in the form of drip campaigns or nurture campaigns, that consistently showcase your products and services in the best light possible.
GOOD FOR
Businesses who aren’t consistently speaking to their existing customers, keeping them ‘warm’, or nurturing and building relationships.
Businesses who have noticed a drop in their customer base.
Feed your B2B ambitions with Golley Slater
For targeted business growth solutions inspired by your goals and backed by insight.