THE AUDIENCE TARGETER
Bespoke plans built around the people you want to attract
Want to reach your most valuable customer segments? We can help you develop detailed audience personas, smart segmentation strategies and precision targeting.
And when it comes to delivering that killer personalised content, we do that too – through channels that your audiences engage with. The result? More leads and better quality ones too. You’ll be onto a winner.
What’s your problem and how does the Audience Targeter solve it?
1. You don’t have a defined list of your ideal customers or prospects
Use the Audience Targeter to:
- Unearth and consider your customers’ motivations, pain points, challenges and aspirations. What makes their lives easier? Are they B2B or B2C? Why would they buy your product/service (and why would they not)?
- Add some colour to these customer profiles, by interrogating your key competitors to get a feel for their positioning.
- Identify each customer segment and how best to engage with them. Are they a LinkedIn kind of bunch, or do they prefer email?
- Prioritise your high-value segments – which customer segments would are key to your future growth?
2. You do have an ideal customer profile, but your Sales & Marketing teams aren’t aligned behind it
Use the Audience Targeter to:
- Distil your audiences into relevant personas, identifying their likely marketing interests or triggers.
- Humanise your profiles. Not just their job role and sector, but the things that keep them awake at night – their goals and challenges, plus their obstacles to buying your product or service.
- Identify what the ideal outcome would be for each profile, as well as the monetary value that correlates with it.
- Focus on prioritising your high-value segments – which customer segments would be most key to your future growth?
- Work backwards to the marketing – identifying the marketing messages that will resonate with each audience and trigger the ideal outcome. This will help align your Sales & Marketing teams, as will regular check-ins tosure everyone is moving towards the same goal.
3. You know and understand each audience profile, but the business struggles to attract them
Use the Audience Targeter to:
- Make sure your proposition and messaging are crystal clear, before exploring what can be done to make these feel even more bespoke for each segment.
- Work with your internal experts (sales, marketing, product development, customer service) to define what sets you apart from your competitors, as well as how that translates into a clear message for each audience segment.
- Nail down where’s best to find each customer segment, and how’s best to target them – is this through online or offline channels (or both)?
- Revisit your existing personas to define their key challenges, and craft a bespoke program for them – making sure each segment is getting the right message at the right time.
- Shape the information and expertise about your customers into something that resonates.
GOOD FOR
Businesses who don’t know who their ideal prospects are.
Businesses who are struggling to segment, categorise or prioritise their prospects and customers.
Any business who doesn’t have a crystal clear message for each key audience segment.
Feed your B2B ambitions with Golley Slater
For targeted business growth solutions inspired by your goals and backed by insight.