THE PIPELINE IMPROVER
Don’t let your sales and leads get stuck in the pipeline!
Fix leaks in your sales pipeline and convert more leads! By defining clear stages, leveraging technology and nurturing leads throughout their journey, you’ll be able to turn interest into income.
We’ll help you define pipeline stages, implement automation tools like CRMs and create nurture campaigns that move leads forward. You’ll also get greater visibility of data and results – helping you make more informed, data-driven business decisions.
What’s your problem and how does the Pipeline Improver solve it?
1. You have no idea what’s going on in your pipeline
Use the Pipeline Improver to:
- Put simple systems in place to record leads, so no lead is ever lost.
- Track your leads from the point they come in, all the way through to conversion. This helps the whole business:
1. Departmental leaders and C-suite have greater visibility of how leads progress through the pipeline – and so know what to turn up and what to dial down.
2. With granular information at their fingertips, Sales & Marketing can easily evidence the impact of their activities and interrogate the data for deeper insight. - Review your sales pipeline to see how many opportunities and leads are stuck.
2. You have visibility of your pipeline, but don’t know how to manage your leads effectively through it.
Use the Pipeline Improver to:
- Set up tools and process methodologies that allow you to track your leads back to the source.
- Score and prioritise these leads, using your existing customer profiles to see who has a higher propensity to convert. Using customer behaviours as a starting point, we’ll help you create a rationale for this prioritisation.
- Design an automated lead nurture process to reach your leads with brilliant, relevant content – keeping your prospects warm and addressing potential barriers to sale.
- Use automation to take the heavy lifting off your sales team. With routine comms taken care of, they can keep the conversation going with customers.
- Identify why your leads are stuck. We can create content – be it case studies, white papers, facts and figures, testimonials, videos etc. – that will gently guide them along the pipeline and closer to conversion.
GOOD FOR
Businesses with a lead scoring system or lead nurture program.
Any business who needs to track their leads through a defined, multi-stage pipeline.
Anyone who struggles to report on the health of their Sales & Marketing pipeline, e.g. how many leads have been generated and their potential value.
Feed your B2B ambitions with Golley Slater
For targeted business growth solutions inspired by your goals and backed by insight.