THE SALES & MARKETING ALIGNER
Apples and oranges, Sales & Marketing. Different teams, different goals, right? Wrong!
Bring your Sales & Marketing teams together behind one vision and a shared purpose.
We work closely with you to connect teams, align objectives and refine processes – ensuring both functions are targeting the right prospects, using shared insights and working together to close more business, faster.
This doesn’t mean team-building exercises, where everyone makes a boat from a shoe and two pieces of string. We’re talking practical, concrete recommendations that are based on what you already have – and making them better. We’ll link together disjointed teams and put an end to siloed ways of working.
What’s your problem and how does the Sales & Marketing Aligner solve it?
1. Your Sales & Marketing teams don’t really work together
Use the Sales & Marketing Aligner to:
- Begin with the “why” – why should these teams work together with shared objectives? This requires a shift in perspective – establishing Sales & Marketing as key allies rather than departments at loggerheads with each other. With shared information that’s mutually beneficial, this process helps each team see each other as key to achieving their goals.
- Scrutinise the ways your teams work and identify where the potential for closer collaboration lies.
- Create a long-term plan for closer collaboration, including ways of working and a tech stack that can support it. We’ll also help you to establishgular inter-team meetings – it may seem obvious, but those check-ins will help the team review pipeline, campaign performance and follow-ups.
- Set your teams on the same page, so Marketing can understand what content and assets the Sales team need to generate more leads and convert them.
2. Your Sales & Marketing teams try to work together, but they’re hindered by disjointed CRM systems/databases
Use the Sales & Marketing Aligner to:
- Ensure the Sales & Marketing teams have access to, and are working from, the same data. We’ll segment the data, creating distinct pots of customers and targets, each with common attributes (such as sector, location, or journey stage).
- With a single customer view in place, each team will be able to do their jobs better – complimenting each other to reach and influence the same pools of customers or prospects).
GOOD FOR
Any business who feels their Sales & Marketing teams could work more closely together.
Businesses looking for a central system to see and augment customer data between Sales & Marketing.
Any business looking to generate high quality leads and close deals faster.
Feed your B2B ambitions with Golley Slater
For targeted business growth solutions inspired by your goals and backed by insight.